75% Hard water*
Nearly 3/4th of India receives moderate to very hard water.
500ppm is the recommended TDS limit by WHO in water for daily use. Water in many parts of India exceeds that limit regularly.
*source: IONOI water softening systems
Hard water damages hair.
Hard water leads to mineral deposits on the scalp and hair cuticle causing brittleness, dullness and dryness. Regular use of hard water for washing hair is known to cause hair breakage and accelerated hair loss. It also often leads to aggravation of conditions like dandruff and eczema.
A daily use hard water shampoo and conditioning system.
At Renaura we have developed a unique daily use shampoo formulation that gently removes the damaging mineral deposits, leaving hair smooth, silky and manageable. 100% Vegan and Free from parabens, phthalates, SLS and SLES.
The way forward
At Renaura we are constantly researching and working on upcoming products that solve the needs of the present day consumer. We develop and adapt core technologies and products to suit the needs and aspirations of consumers in diversified markets in South East Asia, the Middle East and parts of Africa.